गेम्स भी लॉन्च करेगा लाइन
गेम्स भी लॉन्च करेगा लाइन

NEW DELHI: Instant messaging and voice call app LINE is planning to foray into the gaming space, besides promoting other applications in the country through its LINE platform as it targets crossing 50 million subscribers by this fiscal year-end.

“We are seeing huge potential in the gaming space and are planning to launch games in India. Besides, our prime focus area is to increase active users on LINE app for the Indian region this year,” Damandeep Singh Soni, LINE’s head of Indian operations, told ET.

Soni said that the company wants to keep users engaged through localised stickers, deals and future products like games. It may also add features like secret chat and self-destruct chat in its chat app to make the LINE chat app more appealing. Currently, the LINE chat app has 18 million subscribers in the country, which the company plans to increase by the end of this fiscal year in India. Japan’s instant messaging app LINE competes with a plethora of instant messaging apps operating in India, including WhatsApp, Facebook Messenger, Viber, Hike, Google Talk, WeChat and Nimbuzz.

The competition has intensified in the messaging space in the country of late. Hike messenger has recently taken the TVC route in a bid to boost its user base and is aiming to reach 100 million customers by the end of next year.

Soni said that competition in the market has worked well for everyone as it increases the overall pie, adding that LINE would not be coming up with any TVC and is focusing on the mobile medium. LINE, at present, is monetising its chat application through paid stickers and brand engagement.